Project
Biosphere Reserve
Aid for the application of biodiversity conservation measures in the Biosphere Reserves of the Comunitat Valenciana This project has been financed with €7,210.00 by the Conselleria de Medi Ambient, Infraestructures…
Aid for the application of biodiversity conservation measures in the Biosphere Reserves of the Comunitat Valenciana
This project has been funded with 7.210,00 € by Conselleria de Medi Ambient, Infraestructures i Territori. File number: AGCBIO/2022/14.
Within this project, the Association is carrying out dissemination and marketing actions for rural tourism in the Reserva de la Biosfera del Valle de Cabriel.
The project sets out a strategy to showcase the area’s rural and historical tourism assets through activities promoting and marketing rural tourism.
By supporting ecotourism in the Reserva de la Biosfera del Valle de Cabriel, the project seeks to foster the local population and rural economy, encourage a sustainable population distribution and reduce overcrowding in the urban centres of the province of Valencia.
Compilation of rural tourism activities
Approaches to developing the local economy were analysed through sustainable activities such as promoting traditional businesses and documenting walking routes and outdoor leisure activities.
Preparation of promotional materials
A digital guide was produced and translated into the languages most widely spoken in the community to extend its reach.
It includes information on walking routes, adventure activities, wine tourism and food experiences, among other options.
Click to download the Spanish version: Magazine — Descubre la Reserva de la Biosfera del Valle del Cabriel
Contact with travel agencies
Following an initial market study to understand the profile of visitors interested in the region, the Association contacted travel agencies, companies and specialist tourism websites to provide the information they need to promote the Reserva de la Biosfera del Valle de Cabriel as a rural destination.
Dissemination actions
To promote both the project and the Reserva de la Biosfera del Valle de Cabriel as a rural-tourism destination, the Association ran an outreach campaign across social media, its website blog and press releases.
Funded by:
